Seth Godin’s Panes of Glass

Seth Godin is my favourite person on the internet. He is wise beyond measure and a kick-ass marketing guru. This is his last blog…

We have windowpanes because glass used to be really expensive. Panes allowed us to use smaller sheets, with the added bonus that if one broke, you could simply replace part of the window.

Today, big sheets of glass are much cheaper, and many windows feature fake panes of glass–a process that uses one big sheet with moldings crisscrossed over it. Of course, this actually costs more to create than a simple window would. We’re overpaying to reproduce the effect that we originally put into place to save money.

If you look around, you’ll realize that we make choices like this all the time when new technologies arise. Cruft is a comfort.

Seth Godin’s Blog

This reminds me of what has happened to movement. We are paying the Fitness Industry $96.7 billion a year, globally, to walk and pick up heavy things.

Movement used to be free, until we made it expensive and complicated. And now we need apps and machines and clothing to teach us how to make it easy again. We invent technology to compensate for the technology we created.

What a world!

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